Andy in Tokyo

Uniqlo Designers’ Invitation Project: Gilded Age

Apr 30th 2009
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Every few months Uniqlo introduces a new range of clothes in conjunction with famous design types. One of this season’s collaborations is with Gilded Age, whose clothing is “inspired by the craftsmanship of the Gilded Age and assembled from artisanal fabrics.”

Blimey. Well, a bit of Googling reveals that the Gilded Age (1878-1889) was shaped by America’s greatest industrialists - men like John D. Rockerfeller, Andrew Carnegie and J.P. Morgan. These chaps created the modern industrial economy and helped America’s manufacturing capacity dwarf the likes of Britain, Germany and France.

What does this mean for the clothes, then? The Uniqlo collection utilises natural, earthy colours and light, comfortable fabrics, with jackets boasting a deconstructed smart-yet-casual cut that would normally cost you a lot more than ¥5,900. The only problem is finding a store that hasn’t already sold out!

More: The Designers’ Invitation Project at uniqlo.com (in English)


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