These days it’s not uncommon for people to get all their news from the internet, and for absolutely nothing. Needless to say, this whole ‘free news’ malarkey has proved disastrous for the newspaper industry. Many papers, such as the New York Times, initially required users to pay for online content, but as more rival sites became free such revenue models were abandoned. Some thought that advertising would help plug the gap, yet so far online advertising has proved far less lucrative than its paper-based counterpart.
While Japanese newspapers have also suffered from declining sales, they remain absolutely vast, in terms of both circulation and reach, when compared to their foreign cousins. The following diagram is my attempt at shedding some light on the scale of the big three Japanese dailies: the Yomiuri, Asahi and Mainichi “Shimbuns”. (Click the image to expand.)