Posts Tagged ‘Advertising in Japan’

Akebono’s Gleeful Journey

Posted 12 Feb 2010 — by Andy in Tokyo
Category Advertising in Japan, Entertainment, News, Only in Japan, TV, Tokyo, Video


Akebono has had many fine achievements during his forty years on earth: becoming the first foreign sumo wrestler to achieve the rank of yokozuna, winning eleven top division titles, and, err… managing to win one fight out of twelve in his career as a K-1 fighter.

Okay, so things may have gone a bit downhill after sumo, but when you’ve reached the highest echelons of one of the most famous sports in the world it’s always going to be hard to go one better. But recently the big man has roared back into the limelight thanks to a series of adverts for Fox’s latest smash hit comedy/drama thingy, Glee.

Words can’t really do the adverts justice. All you need to know is that they involve a lot of Akebono singing and dancing. The song? ‘Don’t Stop Believing’ by Journey – nothing could be more appropriate.

Check it out for yourself:


You can catch the rest of Akebono’s adverts on YouTube or one of the many Fox-related channels on Japan’s satellite TV network, Sky PerfecTV.

ANA’s ‘Mohican’ jet returns

Posted 03 Dec 2009 — by Andy in Tokyo
Category Advertising in Japan, News, Only in Japan, Tokyo, Travel

Japan’s second airline, All Nippon Airways (ANA), has decided to go back to the future by reintroducing this funky ‘Mohican’ livery, which was last seen in the skies twenty years ago:
ANA's Mohawk jet
Unfortunately only one plane – a Boeing 767 now operating between Tokyo and Kyushu – has been given the new (or should I say old) paint job. I think it looks fantastic, especially when compared with ANA’s current bland, identikit early-90s branding. Perhaps a concerted on-line campaign will encourage them to repaint more of their fleet.

More infomation: ANA’s offical press release

UNIQLOCK for the iPhone

Posted 24 Nov 2008 — by Andy in Tokyo
Category Advertising in Japan, Entertainment, Only in Japan, Video

For the past couple of years UNIQLO have been using their UNIQLOCK – an online timer/screensaver thingy – to promote their latest wares. The idea is quite simple: get several good-looking Japanese girls, dress them in this season’s new clothes, get them to perform weird manouvres, add a quirky song by Fantastic Plastic Machine, and Bob’s yer uncle, a sure fire hit!

You can now download the UNIQLOCK to your iPhone (or iPod Touch). I’m not really sure why you’d want to, but there you go. You can also add a fancy widget thingy to your blog or website, like this:

Click on the clock above for full-screen dancing girl goodness.